missionh2olb
MissionH2OLB was the water efficiency initiative
for Long Beach Water.
My contributions:
Campaign Concept, Website UX & UI, Influencer Outreach
& Overseeing Content Creation & Development
Opportunity.
In a time crisis, we understood that Long Beach is a unique city. Filled with art and culture that we could harness to carry a very serious message of conservation, we moved forward with a more lifestyle approach.
Solutions.
We used the website to be the hub of all information that would help inform and educate the community. Like the City, we created unique tools such as the water saving calculator; users could enter the amount of people in their household and then trace their yard on Google maps to help them figure out the right amount of water to use in and outdoors. We broke down the calculations in gallons and related it to the term in their bill, units.
Throughout the campaign, we worked with influencers to help relay the message to the community. In the Art & Culture section, we had original video content from artists and musicians that had strong ties the community. Water saving tips were also developed through these influencers such as taking a one-song shower.
The whole idea of the mission was to find unique ways to communicate to the community. For the younger generation, we created a video game using the department's mascot, Conservin' Mervyn. In the game, the user would help Mervyn get to the top to either fix a leaky faucet, change out the shower head to a low flow shower heard, or turn off sprinklers.
