indy 500 - bridgestone retail
Creating excitement leading up to and during,
The greatest spectacle in racing, through curated stories
from Firestone Complete Auto Care teammates
and IndyCar drivers and crews.
My contributions:
Campaign Concept, Creative Direction, Art Direction,
Overseeing Content Creation & Development, Website Promotion Design
instagram story stickers
Understanding that Instagram Stories as a main go to for users to share in the moment social post, we created
giphy stickers that could be easily searched and added to user IG stories. During this year’s Indy 500 our stickers
saw more than 3.2 million views.
social posts
Using existing footage from past race days, trials and overall brand shoots, the team and I created storylines
that laddered back up to the trust in service and Firestone tires.
